After a long bandh and curfew in the Bangalore city, now is the time to strategize about how to boost your bar or restaurant’s sales during this off-peak season. While the festive holiday season makes it a prime time for celebrations and private parties, you still need to boost sales because you can’t keep on ignoring the fact that these last few days have been dull.
In order to stay ahead of your competition during these slower times, you’ll need to think outside of the box, even if it means doing things differently than you would any other time of year. Here are ideas to help your bar or restaurant boost sales through this time:
1. FEATURE NEW EXCITING COMBO MEAL OFFERS:
When creating any new combo meal, think about all of the delicious warming food and the thirst quenching booze that people would love to have and have been missing out on in last few days. You can include homemade soups, healthy salads, main course, various cuisines and complementary drinks as per the right combination for these combo offers. Not only will this enlighten the heart of your customers but it will also be friendly to their pockets. Also, since they will be enticed to go for a combo meal, your sales will also go up.
2. CATER TO TAKEOUT CUSTOMERS:
On long work weeks, try to make it convenient for the customers to opt for takeout. You have already missed out much customers during these last few days So, try to make the most out of these coming weeks. Many hungry consumers opt for the comfort and convenience of takeout. Cater to them by offering curbside takeout service or home delivery. You may also consider offering customers the ability to place their orders and pay for the bill right from your website or Facebook page.
3. MAKE THE MOST OUT OF HOLIDAY RUSH TIMES:
Give your customers every reason to dine at your restaurant during the holiday season. For instance, offer holiday lunch specials that appeal to busy holiday shoppers on the go, and remember to make the most out of your banquet space for large groups or company parties.
4. GIVE YOUR MARKETING AND PROMOTIONAL ACTIVITIES EXTRA LOVE:
Every restaurant will be fighting for their piece of the holiday season market share, so it’s especially important to make sure that your brand is front and center when things slow down. You can consider social media marketing for reaching out to maximum customers to boost sales in your restaurant.
5.PUT A FESTIVE SPIN ON YOUR BAR MENU:
There’s nothing like a bourbon, Irish coffee or glass of red wine to warm you up inside. Don’t miss valuable opportunities to add to your customers’ tabs with alcohol. Get creative with winter cocktails. Put up your customer favourite drinks on offers.
6.ENHANCE YOUR BAR OR RESTAURANT’S HOLIDAY SCENE LIVE ENTERTAINMENT AND SPECIAL EVENTS:
Offer live entertainment and special events to heighten the holiday spirit. A few ideas… host a holiday party for your VIP guests, bring in a new DJ during Sunday brunch, or host live trivia games.
7. BE KIND TO YOUR CUSTOMERS’ WALLETS:
This season is an expensive time for most consumers, so they will likely be paying extra attention to how much they spend on dining out, especially as all the holidays are approaching. Think about ways to help your customers save a few bucks without it negatively impacting your restaurant’s profits.
Remember these above mentioned points and you won’t be wondering anymore about how you can boost sales during these times. Happy customer, happy you!